A new report has revealed the major motivators for last-gen console owners to upgrade to the current generation.
According to Nielsen, most Xbox One owners upgraded from a 360, citing “brand” as the number one reason for the purchase. The PlayStation 4, on the other hand, won over last-gen console owners of all persuasions due to its “better resolution” and Blu-ray player. “Faster processing power” appeared as a reason for owning both consoles.
Most eighth gen console owners — whether it’s Xbox One, PS4 4 or Wii U — previously owned a Wii, which is unsurprising considering the Wii’s success. Wii U owners gave reasons like “fun factor” and “exclusive games/content” as big motivators for the move to this generation.