Speaking to Fox News, SCEE CEO Jack Tretton was pressed on talking about the launch of the PS4 and why it’s Sony’s ‘biggest launch in it’s history’.
“It’s everything we can manufacture, we want to make sure that consumers have an opportunity to buy one on November 15th and through the holidays, so we’re holding back some inventory to make sure that people have an opportunity to buy one that comes in on launch day – but we can pre-sell every unit we can manufacture. And the good news is that the production yields have been phenomenal, so this will be, by a magnitude of a lot, the biggest launch we’ve ever had.”
When Tretton was pressed on talking about the Xbox One, he replied by outlining three advantages the PS4 has over it’s rival.
“Three key advantages, we’ve got the most powerful console on the market, $100 cheaper than our competition and, most importantly, the biggest most diverse exclusive lineup of any platform ever launched. And that’s what’s really going to drive the sales for us in the long term.”
Further on in the interview:
“We stay laser focused on the consumer: What does the gamer want? What does the development community want? How do we give them the palette to make the best gaming experience possible? And we’ve seen competitors come and go, we’ve had formidable competition in the past, we’ll have formidable competition going forward. You get laser focused on your business vision and you execute what the gamers want.”